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Tasting Rooms: The Importance of Crafting Experience

A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
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What’s Brewing releases BC Craft Beer Holiday Gift Guide

What's Brewing magazine of BC, Canada presents its 2nd Annual Craft Beer Holiday Gift Guide. Possibly the only only one of its kind anywhere, this booklet contains a comprehensive listing of beer-related gift shopping ideas in categories including Arts & Crafts, Touring & Tasting, Reading, Education, Bar & Brewing and more.
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