With a little over a month left until Christmas, What’s Brewing magazine launches its annual BC Craft Beer Holiday Gift Guide. Probably the only one of its kind anywhere, this 18-page “look book” of curated gift ideas has expanded with many unique new picks since last year.
In Part I of our biography, the kid from Marpole grew up to run some of the biggest sales territories in…
He might be the most important person in BC craft beer. In Part I of our biography, a kid from Vancouver’s…
Noxious ramblings from a semi-professional malcontent Lager is back! It’s the new craft beer! C’mon, it’s craft now! Bah, humbug. Let…
The Wildwood Public House, previously known as the Red Lion, purported to be Powell River’s first neighbourhood pub, is weeks away from opening. There is a lot of buzz about the Wildwood, locally and in craft beer circles.
I long for beer books like this that don’t just detail how history affected beer, but talk about how beer affected history. The authors argue that “Beer has shaped the trajectory of Western civilization more than most political philosophers might like to admit.”
One of my favourite parts of being a chapter leader /coordinator for Pink Boots in BC is meeting the incredible women in the industry. Kerilyn Faulkner is one of these women.
Breweries hold a special place in my heart; all the stainless steel and steam produces dramatic backdrops for photos. Being a photographer, I love to meet fellow artisans and portray them in their environment.
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
Very exciting time in Prince George and Northern BC, and there is more to come.
That's All There Was!
That's All There Was!