As the days get warmer and longer, we reach that magical time of year: beer festival season. It’s when beer nerds flock to open fields and town plazas to queue up and sample tiny glasses of the latest and greatest the industry has to offer.
There is no doubt the craft beer movement is sweeping the world. Industry statistics worldwide show the number of craft breweries increasing year over year. It’s exciting to watch, but is this growth sustainable?
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.