skip to Main Content

Mike Ansley

On TheBeerRater.com, Mike, a long time beer lover, offers an unfiltered view on the world of craft beer


This reporter/contributor can be reached by the following means:


See all posts by this author

Brewing Brand Loyalty with Community

By Mike Ansley
  • March 28, 2019
There is no doubt the craft beer movement is sweeping the world. Industry statistics worldwide show the number of craft breweries increasing year over year. It’s exciting to watch, but is this growth sustainable?
  Issue:
Read More

Tasting Rooms: The Importance of Crafting Experience

By Mike Ansley
  • January 3, 2019
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
  Issue:
Read More
Back To Top