Questions pinball through my brain, syncopated with the beat of my overstressed heart. It’s day three of BC Beer Wars training and I am struggling. I had thought the training would be hard but manageable. Hah.
There is no doubt the craft beer movement is sweeping the world. Industry statistics worldwide show the number of craft breweries increasing year over year. It’s exciting to watch, but is this growth sustainable?
The two daughters of Spinnakers owner Paul Hadfield have followed the family tradition by working in BC beer. In Part I of our Women In Beer profile, we introduce you to Brewery Operations Manager Kala Hadfield.
The Wildwood Public House, previously known as the Red Lion, purported to be Powell River’s first neighbourhood pub, is weeks away from opening. There is a lot of buzz about the Wildwood, locally and in craft beer circles.
As the craft beer revolution has exploded over the last 5 years, it has had a mixed effect on U-Brews. The surrounding creativity has inspired them to raise their game and learn new styles, but they have lost overall market share. But some key members of the BC brewing community got their start in U-Brews and fondly recall their time there.
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
A quick visit to your favourite liquor store reveals the confusion around cider: is it proper craft cider or not? It’s unfortunate that cider drinkers have to rifle through the alco-pop selection to get to their favourite craft cider. Even more unfortunate is that cider is still categorized among these Ready To Drink (RTD) beverages by the taxation overlords of our alcohol distribution and sales monopoly in the province.