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Becoming a BC Beer Warrior

By Malcolm Yates
  • April 3, 2019
Questions pinball through my brain, syncopated with the beat of my overstressed heart. It’s day three of BC Beer Wars training and I am struggling. I had thought the training would be hard but manageable. Hah.
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Brewing Brand Loyalty with Community

By Mike Ansley
  • March 28, 2019
There is no doubt the craft beer movement is sweeping the world. Industry statistics worldwide show the number of craft breweries increasing year over year. It’s exciting to watch, but is this growth sustainable?
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THE RETURN OF THE LAGER

By Adam Chatburn
  • February 13, 2019

Noxious ramblings from a semi-professional malcontent Lager is back! It’s the new craft beer! C’mon, it’s craft now! Bah, humbug. Let me tell you laddie, some of us fought a…

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New Craft Pub Comes To Powell River

By Paddy Treavor
  • January 23, 2019
The Wildwood Public House, previously known as the Red Lion, purported to be Powell River’s first neighbourhood pub, is weeks away from opening. There is a lot of buzz about the Wildwood, locally and in craft beer circles.
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U-Brews: forgotten members of the BC craft beer community

By Adam Chatburn
  • January 16, 2019
As the craft beer revolution has exploded over the last 5 years, it has had a mixed effect on U-Brews. The surrounding creativity has inspired them to raise their game and learn new styles, but they have lost overall market share. But some key members of the BC brewing community got their start in U-Brews and fondly recall their time there.
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Tasting Rooms: The Importance of Crafting Experience

By Mike Ansley
  • January 3, 2019
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
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What’s NOT Brewing: Putting a Name To Craft Cider

By Jeff Nairn
  • November 5, 2018
A quick visit to your favourite liquor store reveals the confusion around cider: is it proper craft cider or not? It’s unfortunate that cider drinkers have to rifle through the alco-pop selection to get to their favourite craft cider. Even more unfortunate is that cider is still categorized among these Ready To Drink (RTD) beverages by the taxation overlords of our alcohol distribution and sales monopoly in the province.
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