skip to Main Content

U-Brews: forgotten members of the BC craft beer community

By Adam Chatburn
  • January 16, 2019
As the craft beer revolution has exploded over the last 5 years, it has had a mixed effect on U-Brews. The surrounding creativity has inspired them to raise their game and learn new styles, but they have lost overall market share. But some key members of the BC brewing community got their start in U-Brews and fondly recall their time there.
  Issue:
Read More

Tasting Rooms: The Importance of Crafting Experience

By Mike Ansley
  • January 3, 2019
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
  Issue:
Read More

What’s NOT Brewing: Putting a Name To Craft Cider

By Jeff Nairn
  • November 5, 2018
A quick visit to your favourite liquor store reveals the confusion around cider: is it proper craft cider or not? It’s unfortunate that cider drinkers have to rifle through the alco-pop selection to get to their favourite craft cider. Even more unfortunate is that cider is still categorized among these Ready To Drink (RTD) beverages by the taxation overlords of our alcohol distribution and sales monopoly in the province.
  Issue:
Read More

Strange Fellows Brewing’s Christine Moulson: Brand & Story Teller

By Lundy Dale
  • October 24, 2018
If you have visited Vancouver’s Strange Fellows Brewing or purchased a bottle of their beer, you may have noticed the unique block-print-style images that create the “look” of Strange Fellows. Meet Christine Moulson, the creative mastermind behind the branding, and a partner for life in the brewery in more than one way.
  Issue:
Read More

Odd Fellows Come In Pairs

By Dave Smith
  • September 14, 2018
There was a time when it would have been tough to convince a bystander that strangers Iain Hill and Aaron Jonckheere would be able to engage in a fruitful merger.
  Issue:
Read More
Load More
Back To Top