I love the early spring. It’s a great time of year to throw open the patio doors, soak up the sunshine, and get out and play on the trails. There is a sense of excitement and renewal in the air as we prepare for the spring and summer tourism season.
Vancouver Brewery Tours was founded in June 2013 by craft beer enthusiast Ryan Mackey, who along with his talented team of tour guides enjoys sharing their passion for locally made craft beer and connecting you with the vibrant craft beer community in Vancouver. Let’s find out what Ryan has to say about VBT. Photo: Amanda Siebert
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
When the Okanagan comes to mind, many people think of sun-drenched vineyards, warm sandy beaches, and farm-fresh produce. What more and more people are learning is that in the heart of the region lies Penticton, one of BC’s best craft beer towns.