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Beer League Part II: the new wave of craft-centric sports bars

By Jeremiah Thunderfoot
  • April 27, 2016
In Part I of Beer League, we discussed how Vancouver’s Alibi Room famously rejected sports bar culture by refusing to bring (working) televisions into the bar. They weren’t alone; try walking the Yeast Van circuit (OK, yes, you can use your bicycle) and look hard for a flat panel TV. Sorry, no Nascar for you.
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Beer League Part I: pro sports marketing meets craft beer culture

By Jeremiah Thunderfoot
  • April 24, 2016
Everybody knows that beer is married to sports. The historic correlation between the two is obvious; sponsorship of about every pro sports team in the Western world by giant beer companies is a given. Depending on your age, you’ve seen decades of marketing featuring ex-jocks who will gladly tell you the right beer Tastes Great and/or is Less Filling.
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