New branding features B.C. city on Molson Canadian packaging

From Abbotsford News, by JENNIFER FEINBERG

Above picture: www.abbynews.com

Originally posted on Jan. 14, 2019 3:45 p.m.

It’s just a little line in the fine print but Chilliwack is chuffed nonetheless

The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.

It’s just one word added to the fine print, but Chilliwack officials are chuffed.

“It’s frickin’ wicked,” Mayor Ken Popove said. “With the footprint of the plant being square in the middle of our city, it only makes sense that we’d be seeing ‘Chilliwack’ on the labels.”

More on this story here >>
 

  Filed under: Breweries & Cideries, Business of Beer
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