What are you drinking? It depends on where you are in BC
Victoria Times-Colonist
British Columbians get quirky when it comes to drinking. New information provided by the B.C. Liquor Distribution Branch’s data team reveals the top 30 products sold by the branch in each of 28 regional districts in B.C. in 2015, and it brings to light some surprising trends across the province.
There’s no disputing it: Budweiser, “The King of Beers,” reigns supreme in B.C., taking up 10 spots in the province’s overall top 30 list.
“Across the chain there are some products that are top-sellers regardless of where people live — Budweiser, Smirnoff, Apothic wine,” said April Kemick, spokeswoman for the B.C. LDB.
Molson Canadian, Corona and Crown Royal also dominate the list. Lucky Lager gets an honourable mention for its stake on Vancouver Island.
And there’s a lot the data doesn’t reflect.
For example, refreshment beverage sales are “exploding” and B.C. cider sales at B.C. Liquor Stores were up about 22 per cent by September over the year before, Kemick said.
Craft beer sales in B.C. have nearly tripled in the past five years, with $73 million worth sold in 2015.
But variations in lifestyle choices, income, family traditions — even weather — have a profound effect on how British Columbians drink, Kemick said.
Indeed, within the top 30 lists, The Province found many anomalies in the data reflecting local tastes, and the following are some highlights.
Filed under: Beer In The News, Business of Beer
This Post Has 0 Comments