Drinkers don’t care about Anheuser-Busch anymore
From Richard Morgan for New York Post
Photo from New York Post Website
Americans last year continued to lose their thirst for Bud.
The flagship brew of Anheuser-Busch InBev saw US shipments of the famous lager fall to 14.4 million barrels last year — down 60 percent from the 35.2 million barrels it shipped in 1988, its peak year, according to Beer Marketer’s Insights.
“Consumers first shifted to light beers, and now they’re shifting to imported and craft beers,” BMI President Benj Steinman told The Post.
Long ago, the light trend made Bud Light the best-selling beer in the country — but even that brand has been a bit flat.
Filed under: Beer In The News, Business of Beer
Tagged under: Anheuser-Busch InBev, Bud Light, Budweiser
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