Are we really … drinking less? Or why White Claw’s arrival means more bad news for brewers

From Financial Post, by Jake Edmiston. Photo: Justin Sullivan/Getty Images files

Despite some signs that younger generations aren’t as into alcohol as their parents, Canadians don’t appear to be drinking less overall, just less beer

The final instalment of Are We Really …?, a three-part reality check on whether we’re living better.

The heads of the three largest beer companies in Canada were together on a stage, sitting around an unusually small table, talking about their collective decline to a crowd of bar owners and restaurateurs.

“Am I concerned? I’d be a liar if I didn’t say yes,” said Kyle Norrington, president of Labatt Brewing Co. Ltd., the Canadian wing of global beer conglomerate Anheuser-Busch InBev SA/NV.

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  Filed under: Beer In The News, Business of Beer, People of Beer
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