FAQ for Writers and Contributors

Why would somebody write for What’s Brewing?

Craft beer is a lifestyle pursuit. One of the things that many people notice they like to do after making new beer discoveries is to share their thoughts. Modern social media makes simple sharing easily accessible, but sometimes people want to express a thought or story that requires more than a tweet, perhaps in the form of brewery reviews, tasting notes, travel stories, or even business, political or community beer news. This leads to “beer writing”.

It’s quite easy to become a blogger, but that doesn’t make it any simpler to gain an audience. Many potential bloggers don’t bother to get started, because there are already so many blogs and they’d have to make a huge noise in order for anyone but their close friends to notice. We have a platform which eases that burden.

If I send you something, will you use it?

Yes. We proudly maintain a 0% rejection rate. Fear not any lack of penmanship; our editors are happy to help in that regard.

How long should my article be?

As long as you like. We’ll handle it. However, a general guideline is that we can fit 600+ words per page.

What if I just want to submit a message or announcement?

WB originated as newsletter, and as such, has always provided a list of coming events and community goings-on. Are you a member or leader of a beer-related organization? Pass along any information you want made public and we’ll put it in.

Does it pay anything?

All contributors are providing material without financial compensation. Editorial staff is volunteer as well. See “where does the money go?“.

What if I’m a serious writer that is accustomed to being paid for my work?

We have been fortunate to enjoy many contributions from serious writers over the years, often because they chose to do so in the interest of sharing their thoughts and moving the BC craft beer scene forward. However, we understand that professional writers should generally not be asked to submit new, original content for free.

Happily, What’s Brewing works in a way that benefits professional writers and avoids putting a burden on them. WB acts as a quarterly digest that spotlights some of the best recent articles by BC beer bloggers and authors, reprinted by permission. We then provide links to the original sources so that they might get further traffic and recognition. We help bring attention to the insightful opinions and great writing talent that exists here in BC and Western Canada.

Do you make a profit? Where does the money go?

What’s Brewing is a community initiative business and is not about profit. Our goal is simply to be financially self-sustaining, so that BC can have its own Craft Beer Magazine. Revenues from advertising are directed toward printing and production costs.

If advertising revenue growth allows, our printed circulation will expand, allowing authors and advertisers to be seen by a greater audience, in turn stimulating further growth.

West Coast Canning