FAQ for Advertisers

What are my options to get involved?

You can support What’s Brewing as a magazine advertiser (artwork necessary), or just a Corporate Member. For the latter option, see
Corporate Supporter Options

What ad formats do you offer? How much does it cost?

See Advertising Rates here.
See here for ad size technical specifications.

What do I get for the money?

  • Your advertisement in our Latest Issue during its entire 3 month lifespan (magazine is then archived online forever in our Back Issues collection)
  • Printed copies of the magazine to place alongside the reading material in your shop or customer areas
  • Your brand displayed in rotation on our website under Featured Supporter (see below/right)
  • Special inclusion in a BC Beer Map & Directory launching on our website.
    Send along your logo file and we’ll include it in our directory (or we can pull down from Web)
  • Social media support: we follow your campaigns in Facebook, Twitter and Instagram, and share your news and announcements when beneficial to the craft beer public
  • During the term of your ad, you also enjoy all privileges and benefits of our Corporate Membership program.

Additional options for participation:

  • Advertorial: We can interview you and publish a piece in ‘Advertorial‘ format if desired, so people read about your service
  • Email Newsletter: the HopLine: your ad included in a direct email to our craft beer follower list
  • BC Events Calendar: submit your listings to our upcoming events calendar at no charge, and optionally buy premium positioning

What happens after an issue is released?

The current issue of What’s Brewing is promoted during the entire 3 month period via its companion website whatsbrewing.ca, as well as social media. New posts and content are aimed at the BC Craft Beer audience year round.

Isn’t there already a BC Beer Magazine?

Nope, not per se. There used to be a BC craft beer newspaper, and we miss it. There are plenty of beer magazines that originate from south of the border, but they aren’t often found in these parts.

Here in BC, we are fortunate to be the focus of a craft beer handbook, which we very much admire, and are not wishing to compete with. But as for an actual community journal or long-form magazine, we are it.

What is your demographic and circulation?

WB aims to be read by the BC craft beer community. We are engaging actively in social media, email marketing and word of mouth in order to accomplish this.

The online format means that, unlike traditional press, readership and distribution is not limited by a print format. People learn about WB via social sharing. Readers and business owners may print copies or forward links for sharing at any time. Our aim, as it was in the past, is ultimately to be read by the core BC craft beer community, and eventually a wider mainstream audience that is discovering craft beer.

Do you circulate printed copies?

Yes. Although What’s Brewing is a digital magazine, meaning that its primary home is online, we also circulate a number of copies around craft beer establishments in BC. These copies are branded with the name of the establishment and are retained there so as to pass through multiple sets of hands.

WB is also available for delivery to you on demand. Click here to order printed copies.

Is placing an ad in your magazine better than web advertising?

Yes. WB is a long-format publication. Readers can install the app, download the PDF for offline reading and/or pick up a printed copy and really engage with it, ensuring repeat viewing of your ad.

Why else would I advertise in your magazine?

What’s Brewing exists to support the BC craft beer movement in general, and encourage BC beer writing in particular. By supporting WB, you support the craft beer community.

Do you make a profit? Where does the money go?

What’s Brewing is a community initiative and is not about profit. Our goal is simply to be financially self-sustaining. Revenues from advertising are directed toward printing and production costs.

If advertising revenue growth allows, our printed circulation will expand, allowing authors and advertisers to be seen by a greater audience, in turn stimulating further growth.

Central City YVR