If life really is a highway then there has been more life added to the BC Interior as Highway 97 Brewing Company gets set to open it’s doors this summer. The craft beer world is growing exponentially so it comes as no surprise that British Columbia would be a big part of that growth. The newest edition craft brewery to begin to serving Western Canadian residents and visitors takes it’s name from one of North America’s most iconic transportation routes – Highway 97. The Highway 97 Brewing Company Ltd will be a small batch micro-brewery producing a selection of premium all natural fresh craft beer.
Production is scheduled to begin in the 2100 square foot brewery this spring when renovations and improvements to the building are completed and the brew house is installed. All the stainless steel production equipment is being produced locally in the Okanagan Valley by Biron Stainless. Daniel Biron, President of Biron Stainless in Penticton, BC comments, “this state of the art brew house will definitely help Highway 97 Brewing Company become a significant part of the beer scene in BC and capable of producing the quality premium product they plan on offering. As a local Okanagan Valley company we are grateful that this new company chose to purchase locally and proud to be supplying this new brewery with all of their equipment and brew house”.
The name of the brewery is intended to represent the vitality of the region, the importance of the transportation network to the interior, the pride of residents and the countless recreational and lifestyle opportunities available to anyone along the corridor. From skiing, snowboarding and golf to watersports, baseball, hockey, soccer, cycling, running, hiking to music festivals and events and everything in between, the Highway 97 corridor is a virtual playground particularly in British Columbia. The communities along this important highway represent much of British Columbia’s interior population and provides unprecedented access to the spectacular mountains, valleys, lakes, rivers and associated recreational opportunities the Province is famous for. Highway 97 beer will be involved in this lifestyle, the people, the events and the overall culture of this Highway 97 corridor.
The brewery will use only natural ingredients in the making of its beer. From BC hops to the fresh BC water that will form the basis for every batch all products will be quality and sourced as close to home as possible. Each fresh batch of Highway 97 beer will be brewed in small batches so that the premium nature of the beer can be ensured and maintained. The beer will be available in BC and Alberta licensed government and private liquour outlets and select restaurants, bars, pubs and lounges.
For further information please visit the website www.hwy97brewing.com. In the future, once the brewery is operational, you will be welcome to stop in at 954 Eckhardt Avenue West in Penticton to tour the brewery and sample the beer in our tasting room.
Filed under: Announcements (Press Releases)