Surrey, BC – Central City Brewers + Distillers is hopping mad as the proud exclusive cider sponsor of the JFL NorthWest Comedy Festival in Vancouver. The multi-year deal includes onsite activities and presence with Central City’s Hopping Mad Dry Hopped Apple Cider at all events.
 
“We have been big fans of Just For Laughs and are proud to be the official cider of JFL Northwest here in Vancouver,” says Tim Barnes, Central City’s Vice President of Sales & Marketing. “Our Hopping Mad Cider is the perfect brand match for JFL NorthWest comedy festival.”
 
JFL NorthWest is a ten-day winter comedy festival running from Thursday, February 18 to Saturday, February 27, 2016 at various venues throughout Vancouver. JFL NorthWest features renowned stand-up comedians like Bill Burr, Trevor Noah, Wanda Sykes, David Cross and Janeane Garofalo, plus up-and-comers, improv, sketches, podcasts and all-ages events.
 
“All of us at JFL NorthWest couldn’t be happier to have Hopping Mad Cider as our official cider sponsor. Not only do we appreciate their support but we can’t wait to enjoy their fantastic product throughout the festival coming up in February,” says Bruce Hills, Chief Operating Officer for Just For Laughs.
 
Central City’s Hopping Mad Dry Hopped Apple Cider (6.5% ABV) is a dry-sweet cider blending Yakima valley hops with fresh pressed apples from the Pacific Northwest.  Hopping Mad Dry Hopped Cider is cold fermented from scratch, using Northwest Apples, Yakima Hops and a special yeast. The dry hopping process used adds a nice hop aroma onto the dry sweet, cider, complementing the cider’s natural tart flavour.
 
For more information on JFL NorthWest, visit www.jflnorthwest.com. Visit www.centralcitybrewing.com for more information and follow Central City on social media: Instagram @CentralCityBrew, Twitter @CentralCityBrew, Facebook CentralCityBrewing.
 

About JFL NorthWest:
NorthWest Comedy Fest and Just For Laughs have joined forces to present JFL NorthWest, Vancouver’s comedy festival presenting some of the best in stand-up, sketch, and improv. The inaugural 2016 festival takes place February 18 to 27 at multiple venues across Vancouver and includes ten glorious days of hilarity and laughter in the middle of winter. Founded in 1983, the Just For Laughs Group has had but one goal in its 30-plus years of operation: Make People Happy. To achieve this goal, the Just For Laughs Group has focused on four major products: Festivals in Montreal, Toronto, Vancouver and Sydney; television production including “Gags” seen in over 130 countries and on over 75 airlines and stand-up specials; live shows, such as Canadian tour dates for Jerry Seinfeld, Louis C.K., Jim Gaffigan and the Just For Laughs Comedy Tour; and talent management. www.jflnorthwest.com
 
About Central City Brewers + Distillers:
Central City is a craft brewery in the business of developing, producing and selling international award-winning premium craft beer and high quality distilled spirits brewed without compromise. Based in Surrey, British Columbia, CCBD was voted Canada’s Best Brewery of the Year in 2010 and 2012. Its Red Racer brand has become a cult icon among craft beer enthusiasts throughout North America. Founded in 2003 as a brewpub and liquor store in downtown Surrey, CCBD celebrated its 10th anniversary in 2013 with the grand opening of a brand new, 68,000 sq. ft. brewery and distillery on Bridgeview Drive. It opened a second restaurant in downtown Vancouver, Central City on Beatty in 2015.  www.centralcitybrewing.com