New Bud Light campaign brags about using rice in beer

[Press Release from]

The Brand Releases Two New TV Spots Showcasing the Quality of the Beer

(New York, NY) – In a new creative campaign, Bud Light is going back to its roots to showcase what goes into brewing America’s favorite light lager – from its four essential ingredients, brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing the beer that people across the country can count on.

“There’s nowhere to hide imperfection when you’re brewing a light lager,” said Andy Goeler, vice president of marketing, Bud Light, “Beer drinkers trust that every time they reach for a Bud Light, they’re going to get the crisp, refreshing taste they know and love. That process starts with four essential ingredients – barley, rice, water and hops. That’s been true for over 35 years.”

The spots will air August 10th during Denver Broncos vs Chicago Bears game (8-11pm ET), but can be viewed below.

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