Wild Rose Brewery Partners With Josh Morrissey To Launch Seasonal Brew In Support Of Mental Health
Revenues from Alberta beer sales will go to Glass Half Full Foundation
Wild Rose Brewery Ltd. (“Wild Rose”) is excited to announce a new partnership with Winnipeg Jets defenceman and Calgary native, Josh Morrissey, aimed at raising awareness and promoting positivity around mental health. To kick off the initiative, Wild Rose will be introducing a new seasonal beer – Sunday Fuzz. A portion of the proceeds from all Sunday Fuzz sales, and the sale of campaign merchandise created by Local Laundry, will be donated to Morrissey’s new charity, the Glass Half Full Foundation (“GHF Foundation”), which benefits mental health organizations.
The amplification of mental health challenges experienced by individuals during the pandemic prompted Morrissey to take action with the launch of his Foundation and its inaugural partnership with Wild Rose Brewery. While the partnership will help to raise much-needed funds, it is also intended to generate awareness for mental health issues, while dismantling harmful narratives and promoting mental wellbeing as Canadians continue to face the ‘invisible’, but very real, challenges of the ongoing pandemic.
“My fiancée, Margot, and I were both born and raised in Calgary and are thrilled that the Glass Half Full Foundation’s first official venture is taking place in our home city alongside two amazing local brands, Wild Rose Brewery and Local Laundry,” says Morrissey. “Through our Foundation, we aim to support various organizations who are actively making a positive impact on the mental health and wellness of Canadians. Our hope is that this collaboration will continue to promote conversation, raise awareness and help to remove the stigmas associated with mental health.”
Starting June 25th, Sunday Fuzz will be available for purchase online, in-store at retailers across Alberta and at the Wild Rose Taproom. The peach-flavoured Hefeweizen is a fruit-forward German wheat beer filled with real peach puree that offers a strong stone fruit aroma, with a tart edge and finish courtesy of a hint of apricot puree. Novelty t-shirts from Local Laundry will also be for sale online and at the Wild Rose Taproom in support of the initiative. The t-shirts will feature a bespoke design from popular local tattooer, Antony Flemming. Funds raised from the sale of the seasonal beer and branded merchandise will go directly towards GHF Foundation’s mandate to shift the narratives associated with mental health.
“Wild Rose’s long-standing commitment to supporting the community and promoting awareness for mental health made the decision to join forces on this partnership an easy one,” says Candace Potter, Brand Manager, Wild Rose Brewery. “The Foundation’s ‘glass half full’ mindset really resonated with us and we are proud to be able to give back to a cause that is so close to our own hearts. The pandemic has taken a toll on us all and we hope that this initiative will play a role in making a real difference in the mental wellbeing of our fellow Albertans.”
Wild Rose Brewery’s support for mental health initiatives also extends to past partnerships with other charitable organizations, including the Centre for Suicide Prevention and Huddle Up For Suicide Prevention. Sunday Fuzz beer and merchandise will be available until fall 2021, or while quantities last. For more information about Wild Rose Brewery, please visit https://wildrosebrewery.com.
About Wild Rose Brewery Ltd.
Wild Rose Brewery is an award-winning, Albertan brewery that has been at the forefront of the province’s brewing industry since 1996. The brewery has an evolving arsenal of innovative yet approachable products and a well-established, bustling taproom in the Currie Barracks of Calgary. Wild Rose has become a household name in Alberta thanks to their meticulous quality control procedures and production of consistently well-received products. To learn more about Wild Rose Brewery, please visit our website at: www.wildrosebrewery.com and follow along on Twitter (@WildRoseBrewery) , Instagram (@WildRoseBrewery), or on Facebook (@WildRoseBrewery.Taproom).
Photo credit: Matthew Goulding
Filed under: Announcements (Press Releases), Politics & Advocacy
Tagged under: Alberta, Antony Flemming, Calgary, Canadians, Glass Half Full Foundation, Josh Morrissey, Local Laundry, Mental Health, pandemic, Sunday Fuzz, Wild Rose Brewery, Winnipeg Jets