I love the early spring. It’s a great time of year to throw open the patio doors, soak up the sunshine, and get out and play on the trails. There is a sense of excitement and renewal in the air as we prepare for the spring and summer tourism season.
As the grip of Winter has officially taken hold of Prince George and Northern BC, there is much to celebrate in the Northern Craft Beer hub.
Vancouver Brewery Tours was founded in June 2013 by craft beer enthusiast Ryan Mackey, who along with his talented team of tour guides enjoys sharing their passion for locally made craft beer and connecting you with the vibrant craft beer community in Vancouver. Let’s find out what Ryan has to say about VBT. Photo: Amanda Siebert
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
Very exciting time in Prince George and Northern BC, and there is more to come.
When the Okanagan comes to mind, many people think of sun-drenched vineyards, warm sandy beaches, and farm-fresh produce. What more and more people are learning is that in the heart of the region lies Penticton, one of BC’s best craft beer towns.
Victoria’s Winterbrau festival features some of the finest craft winter beers, while Esquimalt’s Fresh to Death festival showcases fresh hop beers.
Here’s the story of how perhaps the world’s most famous name in massive, corporate beer also belongs to what might be one of Europe’s best and largest guardians of the craft ethos.
In Czechia, as it’s alternatively known, you will find beer culture that is completely unlike ours. These people are, famously, the most fanatical consumers of beer (per capita) anywhere.
Five-day retreat encompassed many activities, and a day of brewing a collaboration beer.
That's All There Was!
That's All There Was!