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2020 IN REVIEW: LIVING WITHIN A SOCIAL BUBBLE

By Navin Autar
What can I say about 2020 that we don't already know? British Columbia confirmed the first case of COVID-19 in late January. Since then, the pandemic has evolved into an unprecedented healthcare crisis across our province and the world. Hopefully, one day, we will not have the wariness lurking in our minds and we will be able to socialize again freely.
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COVID Comebacks: Mighty Peace Brewing

By What's Brewing
In our Fall issue, What’s Brewing talked to BC breweries about their 2020 experiences. Here's the full conversation with Fort St. John’s Mighty Peace Brewing Co. Let’s hear about how 2020 has gone from Sales Manager Megan Durno.
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A Year Like No Other for Whitetooth Brewing

By What's Brewing
For BC's breweries, 2020 has been a year like no other. But most haven't ridden the roller coaster like Whitetooth Brewing. Surviving the pandemic was the primary focus during Spring 2020. Half a year later, Golden BC’s craft brewery became the most golden of them all, winning three gold medals and five total at the 2020 Canadian Brewing Awards. Let’s hear what 2020 been like directly from brewery founder Kent Donaldson. 
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COVID Comebacks: Andrés Amaya & Andina Brewing

By What's Brewing
In our Fall magazine, Whats Brewing reaches out to BC breweries for an insider view of their 2020 survival experiences. Today, we feature the brightest brewery on the block: Yeast Van’s Andina Brewing and founder Andrés Amaya.
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Tasting Rooms: The Importance of Crafting Experience

By Mike Ansley
A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.
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Sending Back A Beer!

By J. Random

The question is: when is that beer unacceptable? When do you send it back? I started writing this article after smelling diacetyl-bomb as I raised a glass of stout to…

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