Tasting Rooms

2020 IN REVIEW: LIVING WITHIN A SOCIAL BUBBLE
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2020 IN REVIEW: LIVING WITHIN A SOCIAL BUBBLE

What can I say about 2020 that we don’t already know? British Columbia confirmed the first case of COVID-19 in late January. Since then, the pandemic has evolved into an unprecedented healthcare crisis across our province and the world.

Hopefully, one day, we will not have the wariness lurking in our minds and we will be able to socialize again freely.

A Year Like No Other for Whitetooth Brewing
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A Year Like No Other for Whitetooth Brewing

For BC’s breweries, 2020 has been a year like no other. But most haven’t ridden the roller coaster like Whitetooth Brewing.

Surviving the pandemic was the primary focus during Spring 2020. Half a year later, Golden BC’s craft brewery became the most golden of them all, winning three gold medals and five total at the 2020 Canadian Brewing Awards.

Let’s hear what 2020 been like directly from brewery founder Kent Donaldson. 

Tasting Rooms: The Importance of Crafting Experience
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Tasting Rooms: The Importance of Crafting Experience

A tasting room is a “live experiential” marketing strategy. It is the place where consumers can experience a brewery’s ethos and connect to it in person. It’s where all the facets of a brand’s “personality” come together. This may sound obvious, but few breweries actually take this into consideration; many treat the tasting room as a design afterthought.

That's All There Was!

That's All There Was!