Advertising Sizes & Specifications

What’s Brewing is laid out at letter size per below.

AD SIZE Width Height Bleed to add
Business Card ad (1/8 page) 3.6 ” 2.3 ” N/A
Quarter Page ad 3.6 ” 4.85 ” N/A
Half Page horizontal 7.5 ” 4.85 ” N/A
Half Page vertical 3.6 ” 10 ” N/A
Full Page no bleed (“safety area”)
* only use this size if you are NOT doing bleed
7.5 ” 10 ” N/A
Full Page with bleed
* use THIS size if you’re doing bleed
(Back Cover must use this option)
8.5 ” plus bleed 11 ” plus bleed 1/8 ” each side

Ad rates page is here

Artwork Files

All artwork should be supplied in PDF format, using Press Quality. Minimum 300 dpi in CMYK format, with all fonts embedded or converted to outlines. If submitting full bleed, please provide trim marks.

Creative Services

Not ready to create your own ad? What’s Brewing is available to provide artwork creation services, or convert your existing files to our format. Your options are:

1. Adjust your existing artwork (no charge)

Do you have artwork that you’ve used in other publications, posters or flyers? Provide us the source files, and we will adjust your artwork to fit our layout (closest applicable full or half page size) at no charge.

2. Logo only, with message (no charge)

Send us your print-quality logo file, a message of your choice, and we will set up a simple display ad. You may then submit corrections (but not creative requests or other imagery).

3. Custom Artwork Creation

To create a more impressive custom ad from scratch, we will apply our very reasonable artwork charge of $150-$250, depending on eventual labour time. Send us any high-resolution product shots or raw materials desired, and we’ll provide a design and two further revisions as required.

Logo File for Web

All display ads include Featured Supporter status in our online Corporate Directory. Send along your logo file if you like and we’ll include it (or we can pull down from Web).

Deliver all files, using a file transfer service as appropriate, to editor@whatsbrewing.ca.

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