Women influence every aspect of B.C.’s wine culture.
From Vancouver Sun, by Joanne Sasvari. Photo: Courtesy of Fairmont Pacific Rim
But do they hold the power? When Christine Coletta started working in British Columbia’s wine industry as a server back in the 1970s and ’80s, there was barely any industry to speak of, let alone other women in it.
“It was very much a man’s world,” says Coletta, the owner of Okanagan Crush Pad in Summerland and one of the most influential leaders in B.C. wine. “It’s changed significantly.”
Today, women work in every aspect of wine, often in positions of influence, although as Sandra Oldfield, president and CEO of Elysian Projects points out, they tend to be in “what people see as the softer side of the business,” that is, sales, hospitality and production, rather than the powerful, big-money roles.
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Tagged under: bc wine, british columbia wine industry, emporing women, feminism, global change, International Women’s Day, non-profit bc, non-profit vancouver, STEM, vancouver changemakers, vqa, Wine, women in leadership, womens rights
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