Phillips and Whitecaps raise food bank funds through arty beer

From Vancouver Whitecaps FC & Phillips Brewing & Malting

It Takes a Village to Praise our Heroes, says Phillips Brewing

Last year, Phillips Brewing & Malting Co and Vancouver Whitecaps FC partnered up to release a beer called Villager. Today, in light of COVID-19, Phillips Brewing announced this year’s fundraising collab.

Vancouver Whitecaps FC, Phillips Brewing and Carson Ting have collaborated to launch a limited-edition dry-hopped wheat beer called Village Hero, created to fundraise for the Greater Vancouver Food Bank

The beer’s label design features Carson Ting’s famed It Takes A Village artwork, which pays homage to Vancouver’s 7 p.m. community cheers for the frontline heroes of the COVID-19 pandemic.

Phillips Brewing notes, “This special release craft brew is bright, crisp, and refreshing. It has all the hops and flavour of an IPA, but all of the lightness and drinkability of a blonde ale or American wheat ale. Low ABV makes for some easy, easy drinking.”

The Whitecaps launched the charity art piece a month ago and raised over $100,000 inside the first two-and-a-half days for the Food Bank’s much-needed benefit.

“We are so excited to be able to help out and bring beer to the party that the Whitecaps and Carson Ting have started with the It Takes a Village project,” said Matt Phillips, owner of Phillips Brewing. “The Village Hero craft brew is bright, crisp and refreshing. It has all the hops and flavour of an IPA but all the lightness and drinkability of a blonde ale or an American wheat ale. Cheers to the frontline heroes working to keep us safe.”

“We are so proud of our partners at Phillips Brewing. This organization personifies the community spirit of Vancouver; from creating PPE and hand sanitizer as this pandemic unfolded to helping our city salute our frontline heroes and feeding our most vulnerable citizens. It’s so inspiring,” added Mark Pannes, Whitecaps FC chief executive officer. “To build upon the incredible piece by Carson Ting and produce this limited-edition craft beer to support the food bank shows how innovative and engaged they are.”

“It’s been an amazing experience working with Whitecaps FC, Phillips Brewing, and fellow creatives to do good for the Greater Vancouver Food Bank,” said Ting. “I hope this artwork serves as a reminder of the unity, cheer, and hope that came from Vancouver despite these times. To all the frontline workers, this is for you.”


Village Hero beer can be purchased at select private liquor stores, subject to availability and delivery schedules.

Store Name Location
Bimini’s LRS 2010 4th Ave W, Vancouver, BC
Brewery Creek Beer and Wine Store 3045 Main St, Vancouver, BC
Broadway Liquor Store 1169 W Broadway, Vancouver, BC
Brookswood Liquor Store 4070 200th St, Langley, BC
Cedar Cottage Neighbourhood Liquor Store 3728 Clark Dr, Vancouver, BC
Clayton Liquor Store 101-18710 Fraser Hwy, Surrey, BC
Crosstown Liquor Store 568 Abbott St, Vancouver, BC
Denman Beer Wine and Spirits 1060 Denman St, Vancouver, BC
Edgemont Liquor Shoppe 3018-3020 Edgemont Blvd, North Vancouver, BC
High Point Beer Wine Spirits 2769 E Hastings St, Vancouver, BC
Jake’s Crossing 2414 St. John’s Street, Port Moody, BC
JAK’S Beer Wine Spirits (Maple Ridge) 160-20398 Dewdney Trunk Rd, Maple Ridge, BC
JAK’s Beer Wine Spirits (Granville) 2658 Granville St, Vancouver, BC
JAK’s Beer Wine Spirits (Kingsway) 5665 Kingsway, Burnaby, BC
JAK’S Beer, Wine, Spirits (Coquitlam) 785-3025 Lougheed Highway, Coquitlam, BC
Jak’s Beer, Wine, Spirits (Westwood) F02/F03 1410 Parkway Boulevard, Coquitlam, BC
Jericho Corner Liquor Store 230-7150 200th Street, Langley, BC
Legacy Liquor Store 1633 Manitoba St, Vancouver, BC
Mission Springs Liquor Store 7160 Oliver St, Mission, BC
New District Wine Beer Spirits 5650 Dunbar St, Vancouver, BC
Sailor Hagars Pub (Beer Store) 221 W 1st St, North Vancouver, BC
Sardis Liquor Store 45610 Luckakuck Way, Chilliwack, BC
The Bottle Shop Liquor Store 1489 E Hastings St, Vancouver, BC
The Gull Liquor Store 900 – 333 Brooksbank Ave, North Vancouver, BC
Toby’s Liquor Store 2733 Commercial Dr, Vancouver, BC
Viti Hastings 3519 E Hastings St, Vancouver, BC
West Coast Liquor Company 7651 Royal Oak Ave, Burnaby, BC
Witch of Endor LRS 22648 Dewdney Trunk Rd, Maple Ridge, BC

You can collect a piece of artwork and contribute directly to the cause as well! The It Takes A Village artwork is still available at while supplies last.


More on this story here >>

  Filed under: Breweries & Cideries, Announcements (Press Releases), New Beer Release
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