A first-of-its-kind study of the emotional reactions conjured by beer found that people liked sweeter beers better than bitter brews, based their involuntary facial expressions.

The presence of sugars such as fructose, glucose and maltose were associated with positive emotions, while compounds that promote bitterness were associated with feelings of disappointment and weariness.

“We underrate the ability of beer to affect our mood,” said co-author Anubhav Pratap-Singh, an assistant professor in UBC’s Faculty of Land and Food Systems. “The video analysis allowed us to see the emotions that (drinkers) cannot control or even identify.”

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  Filed under: Beer Styles, Business of Beer, Columnists & Editorials
  Tagged under: bitter beers, Science, sweeter beers, video analysis