The Amazing Ways The Brewers of Budweiser Are Using Artificial Intelligence To Transform The Beer Industry

From Forbes, by Bernard Marr. Photo: ADOBE STOCK

Is there a magic formula for brewing the perfect beer? If there is, then given the drink’s timeless popularity, whoever finds it is likely to be very successful. It’s a question that the world’s largest brewer is hoping to answer with the help of artificial intelligence (AI).

AB InBev – producer of renowned brews including Budweiser, Stella Artois, and Corona – is building machine learning into key areas of its business, as it seeks to bring one of the world’s oldest industries into the digital age.

The company has invested in a raft of data-driven initiatives with the aim of improving everything from how it brews beer to how it manages its relationships with customers and markets its products to the public.

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