Chilliwack, BC – With a facility move just announced, and an ever-growing demand for their beer, nothing is holding back Chilliwack based craft beer company, Old Yale Brewing, from innovating new products. Old Yale Brewing announces the launch of a new beer: Old Paddle Pilsner, with a label designed again by trusted collaborator, Subplot Design Inc.
Old Paddle Pilsner is “a tribute to their broken canoe-turned-mixing paddle” says the brew’s tasting notes, which can be found on the side of the label. Old Paddle Pilsner has a clean malt profile and a hopped finish – suggested to be paired with “a mountain of hot wings”.
The Four Season Lineup celebrates the outdoors with tongue-in-cheek “outdoor activity badges” and backgrounds borrowed from mother-nature. The line-up includes now five products in bomber bottles and cans: Knotty Blonde, West Coast IPA, Off Trail Pale Ale, Moon Dance Mango Wheat and now Old Paddle Pilsner, all designed by Subplot Design Inc.
“Of course we couldn’t resist depicting the Old Paddle cracked and by the side of the creek”, says Roy White, Subplot Founder & Creative Director. “Or is that a waterfall?”
The Old Paddle Pilsner will be available for order in bomber bottles, cans and kegs, and will be sold in retail stores and at Old Yale Brewing later this month. Visit the Brewery’s Store Locator tool to find a licensed establishment or retail store near you at www.oldyalebrewing.com. Or, stop by the brewery for a tour and to fill your growler.
About Old Yale Brewing
Since the start in 1999, Old Yale Brewing Company’s fresh perspective has been shaped by the pristine and breathtaking Chilliwack River Valley they call home. Seeking perfect balance using the finest, all natural ingredients combined with Canada’s best drinking water, Old Yale’s high quality hand-crafted and award-winning beers are best experienced (rather than explained). For more information or to find a licensed establishment or retail store near you, please visit www.oldyalebrewing.com
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