Stone Brewing Takes Down an Instagram Troll



While you were busy spending the day after Halloween convincing yourself not to dig back into your kid’s trick or treat candy (but just one more Fun Size Snickers won’t hurt, right?!) Stone Brewing’s social media team was turning the table on a troll on its Instagram feed.

On Wednesday, Nov. 1, Stone Brewing posted an Instagram photo of its Xocoveza Imperial Stout, a beer the brewery says is inspired by hot chocolate. The post, meant to celebrate diversity, reads: “Feliz día de los Muertos! Celebra con Stone #Xocoveza, nuestra stout imperial de 8.1% inspirada en el chocolate caliente Mexicano.”

Día de los Muertos, which translates into Day of the Dead, is a three-day celebration at the beginning of November that honors the deceased. The celebration has roots in Mexico and some Mexican-American communities have brought their tradition to the U.S. and other countries.

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  Filed under: Beer In The News, Beer Styles, People of Beer, Politics & Advocacy
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