MEDIA ADVISORY

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FOR IMMEDIATE RELEASE – Vancouver, BC (March 16th, 2018) – Ted Fleming’s CBC’s Dragons’ Den appearance has landed him in the lap of success upon wrapping up his pitch for an investment in his growing Partake Brewing company. Fleming won over the at least one of the discerning Dragons by offering up a full glass of his carefully curated craft IPA to taste. This new influx of capital will help towards growing Partake Brewing globally and will allow for the development of various new styles of beer, including a craft lager.

Partake’s Dragon deal was secured with Manjit Minhas for $300,000 – for no less than 50 percent of the company – after she praised the IPA she sampled for having just the right bitterness along with beautiful body and colour.

“This deal is such an exciting next step in the evolution of Partake,” said Ted Fleming, founder and CEO, Partake Brewing.“After being diagnosed with Crohn’s Disease I decided to eliminate alcohol from my diet but really missed beer. While there were non-alcoholic options available, the quality and variety were just not the same as their alcoholic counterparts, so it became my mission to remedy the situation. Partake was the end result and the team at Durham College played a vital role in helping to refine our recipe.”

Development of Partake’s IPA recipe began in October 2016 in collaboration with Durham College and its Office of Research Services, Innovation and Entrepreneurship (ORSIE). Funded through a $25,000 Engage grant from the Natural Sciences and Engineering Research Council, and using its brew lab and line, ORSIE researchers worked with the company to develop Partake’s IPA recipe, resulting in a made-in-Canada craft beer that has no alcoholic content yet retains a true beer taste.

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About Partake Brewing

Launched in early 2017 with a signature IPA, Partake Brewing has taken the non-alcoholic beer scene by storm, one sip at a time. Headquartered in Calgary and brewed in Vancouver with Research and Development based in Toronto, Partake Brewing is a true Canadian product. Founded and operated by Ted Fleming as a means to satisfy craft beer cravings for those unable to drink alcohol, Partake provides an enjoyable, flavourful and fresh-tasting beer experience within the growing non-alcoholic beer marketplace.

For more information and to access Partake Brewing product images click here.
To arrange an interview with founder, Ted Fleming please contact:

Danica Jeffery                            Sabrina Jensen
moc.setirwenivdobfsctd@acinaD          moc.setirwenivdobfsctd@anirbaS
778.242.7827                             778.996.4456

Facebook: DrinkPartake Instagram: @PartakeBrewing Web: www.DrinkPartake.com

  Filed under: Announcements (Press Releases), Beer Styles, Business of Beer
  Tagged under: beer, Calgary, Dragons' Den, non-alcoholic beer, Partake Brewing, Ted Fleming