For Immediate Release
April 17th, 2018 (Chilliwack, BC) – Old Yale Brewing, a craft brewery based in Chilliwack, BC, can be considered one of the pioneer companies in the Canadian Craft Beer Industry. With over 19+ years of craft brewing success (including Canadian Brewing “Beer of the Year” win for Sasquatch Stout in 2014), Old Yale Brewing continues to innovate and create new products that meet the growing consumer demand for great tasting craft beer.
New Variety Pack:
Adding to the ranks of their successful variety packs; Summer Craft Cooler and Winter Craft Cooler, featuring 12 hand-crafted beers, today, Old Yale Brewing announced the launch of their newest variety pack, the Craft Camper. Soon to be a summer classic, this variety pack features 8 x 355ml beers, packaged in an easy to carry and even easier to enjoy variety pack, resembling a vintage camper.
“We are beyond excited to release our newest variety pack; the Craft Camper. We selected our most sessionable beers for this pack, making it the perfect summer adventure buddy for our customers and friends. Combined with our Summer Craft Cooler pack (available now in BC Liquor Stores), we now have the perfect mixes to suite everyone’s tastes.” – stated Zach Vanleeuwan, General Manager, Old Yale Brewing.
The Craft Camper features:
- Moon Dance Mango Wheat (5.0%) – smooth & tropical
- Knotty Blonde Ale (5.0%) – crisp, clean & straightforward
- BC Backyard Lager (5.0%) – made with 100% BC ingredients
- Pina Colada Hazy ISA (4.5%) – a brand new Trailblazer Series brew
The Craft Camper features a brand-new beer: Pina Colada Hazy ISA, joining Old Yale Brewing’s Trailblazer Series, offering bold new flavours and ingredients, combined to craft truly one-of-a-kind beers.
Hops: Vic Secret, El Dorado
Malt: Pale, Vienna, Oats
Based on the popular summer cocktail, this ISA is crafted in a Northeastern IPA style. Loaded up with fresh Pineapple, toasted Coconut and two outstanding hops. This new Hazy ISA delivers a hint of juicy sweetness and heaps of tropical flavor.
“Summer is the ideal time for sipping on session beers. And what better flavor to capture the season then the delicious character found in a classic Pina Colada. Put those two ideas together and you have our Pina Colada Hazy ISA. Sessionable, juicy and tropical… what a match!” – said Brewmaster, Nick Fengler.
The Craft Camper will be sold in the Old Yale tasting room and Private Liquor Stores. And their new Pina Colada Hazy ISA can be found on tap in the tasting room and in local restaurants and bars. Visit the Brewery’s Store Locator tool to find a licensed establishment or a retail store near you at www.oldyalebrewing.com. Or, stop by the brewery for a taste!
Hi-resolution Publication-quality Images:
Available upon request
Heather Perdue, Marketing Coordinator
404-44550 S. Sumas Road, Chilliwack, BC V2R 5M3
C: 604-751.2186 E: [email protected]
About Old Yale Brewing
Old Yale Brewing Company’s fresh perspective has been shaped by the pristine and breathtaking Chilliwack River Valley they call home. Seeking perfect balance using the finest, all-natural ingredients combined with Canada’s best drinking water, Old Yale’s high-quality hand-crafted and award-winning beers are best experienced (rather than explained).
Filed under: Announcements (Press Releases), Beer Styles, Business of Beer
Tagged under: BC Backyard Lager, Craft Camper, Knotty Blonde Ale, Moon Dance Mango Wheat, Old Yale Brewing, Pina Colada Hazy ISA, Sasquatch Stout, Summer Craft Cooler, Variety Pack, Winter Craft Cooler