The Moosehead small batch brewery is seen in Saint John, N.B. on Friday, June 8, 2018. KEVIN BISSETT / THE CANADIAN PRESS
SAINT JOHN, N.B. — Canada’s oldest and largest independent brewer is learning to think small, in a bid to compete with a fast-growing craft beer market and meet consumers’ demand for more variety.
Moosehead will open a small batch brewery and taproom on Saturday after spending approximately $5 million to remodel a portion of its main brewhouse in Saint John, N.B.
Moosehead’s president and CEO, Andrew Oland, sipped a cold beer Friday and said consumers have become far more interested in experimenting and trying different brands.