Moosehead to brew small batch beers to compete in the craft brew market

From Vancouver Sun

The Moosehead small batch brewery is seen in Saint John, N.B. on Friday, June 8, 2018. KEVIN BISSETT / THE CANADIAN PRESS

SAINT JOHN, N.B. — Canada’s oldest and largest independent brewer is learning to think small, in a bid to compete with a fast-growing craft beer market and meet consumers’ demand for more variety.

Moosehead will open a small batch brewery and taproom on Saturday after spending approximately $5 million to remodel a portion of its main brewhouse in Saint John, N.B.

Moosehead’s president and CEO, Andrew Oland, sipped a cold beer Friday and said consumers have become far more interested in experimenting and trying different brands.

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  Filed under: Beer Styles, Business of Beer
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