Moosehead Chosen Official Domestic Beer Of The Canadian Premier Soccer League

From Huddle, by Inda Intiar

Photo: Canadian Premier League Facebook page.


SAINT JOHN – Canadian soccer fans will find Moosehead beer in stadiums across the country when the Canadian Premier League [CPL] kicks off this weekend – the Saint John-based brewery is now the men’s league’s official domestic beer brand.

Adam Reid, the company’s Toronto-based marketing director, said the sponsorship deal will help the company strengthen its brand as an independent, Canadian-owned-and-operated brewery from coast-to-coast.

“These initiatives will allow us to further entrench ourselves in those markets, be able to not just do traditional advertising but make those lasting experiences with Western Canadian consumers, our consumers across the map and really just strengthen our position in the market,” said Reid in a phone interview with Huddle.

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