Millennials driving surge of non-alcoholic beer

From Insauga, by Matt Dionne

If you’ve been wondering why so many places are now offering low- and non-alcoholic beer on their menus, the answer is millennials.

According to consumer data from Budweiser Canada, millennials aren’t drinking to get buzzed, but rather, for the taste.

Based on the findings, the 19-to-34-year-old demographic led all demographics when it came to the consumption volume of non-alcoholic beer.

Further, millennials are drinking more non-alcoholic beer by a wide margin–64 per cent of all low- and non-alcoholic beer is consumed by those in the 19 to 34 age demographic according to the data.

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