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According to market research firm IRI Worldwide, both dollar and volume sales of domestic premium beer brands declined in 2017, while craft, imported, and domestic super premium beers sales climbed. Total U.S. beer sales exceeded $34 billion, essentially falling flat, with volume sales decreasing 0.4 percent and dollar sales increasing 1.2 percent.
Here’s the breakdown:
- Domestic premium brands (Bud, Bud Light, Miller Lite, Coors Light, etc.) saw dollar sales decline 2.9 percent, more than $398 million, to about $13 billion. Volume sales declined 3.8 percent.
- Craft dollar sales increased 5.6 percent to more than $4 billion, with volume increasing 3.6 percent.
- Domestic super premiums (like Michelob Ultra) increased 11.3 percent to more than $2.5 billion, with volume sales increasing 9.4 percent.
- Imported beer dollar sales increased 8.4 percent to more than $6.5 billion.