The Grinch Who Stole My Beer: Turning Skeptics Into Believers
From CraftBeer.com, by Rachel Fausnaught
Featured image: Credit – Craftbeer.com
As you and your group of merry beer lovers go about your festivities for the season, you discover the unthinkable. You approach 10 craft beers aligned with taps all aglow, and you hear a person from your group utter, “I don’t like craft beer.”
Gasp! What do you do?
While you might be quick to question said person’s acceptance into your group, it’s actually a great opportunity to turn a craft beer skeptic into a believer.
Enter: Cindy Brew-Who
Think about the reason you decided to give craft beer a try. Whether you graduated from the world of macro beer or crossed over from wine and spirit land, you landed in Craft Brewville and you’re here to stay. Now you’ve got a big job on your hands: embody Cindy Brew-Who and help others believe in the spirit of small and independent beer. Here’s where to start.
Filed under: Beer In The News, People of Beer
Tagged under: Best Beer Styles for New Beer Lovers, craft beer, Figure Out the Flavors They Like, Flavors, John Trogner, Macro beers, Make it an Experience, Small and Independent Beer, Starr Hill Brewery, Tröegs Independent Brewing, Victory Brewing Company, Why Do People Like Craft Beer?
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