EPICURIOUS: What’s in a name? For B.C. craft brewers, quite a bit

From Pique News Magazine, by Brandon Barrett. Photo: Backcountry Brewing

In a crowded market, breweries regularly face trademark challenges over naming rights

You may have noticed Coast Mountain Brewing’s signature Day Dreamer IPA has a new name and look these days.

The microbrewery decided to change the name of its much-loved beer to the winking “Hope You’re Happy IPA” after an Okanagan winery with a similarly named product raised the issue.

It was just the latest example in a long line of them of B.C. brewers having to contend with potential trademark challenges in a sector that counts close to 200 craft breweries province-wide.

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