In a crowded market, breweries regularly face trademark challenges over naming rights
You may have noticed Coast Mountain Brewing’s signature Day Dreamer IPA has a new name and look these days.
The microbrewery decided to change the name of its much-loved beer to the winking “Hope You’re Happy IPA” after an Okanagan winery with a similarly named product raised the issue.
It was just the latest example in a long line of them of B.C. brewers having to contend with potential trademark challenges in a sector that counts close to 200 craft breweries province-wide.