CRAFT Beer Market Opens in Kelowna

From CRAFT Beer Market

Kelowna, BC – CRAFT Beer Market is excited to announce that they officially opened the doors to their Kelowna restaurant on Thursday, June 28th. The much anticipated opening of CRAFT has been in the works for a couple of years with construction of the restaurant getting underway 5 months ago.

Located in the former Paramount Theatre on Bernard Avenue, it was important to the CRAFT team to pay homage to, and preserve, some of the history of the building.

“The Paramount Theatre was an important space for the community and we really wanted to incorporate some of its history into the design of the restaurant,” says PJ L’Heureux, Founder and President of CRAFT Beer Market. “Keeping the Paramount sign was a non-negotiable for us and the city was onboard with it and great to work with.”

The original Paramount sign was refurbished and the entrance and lobby feature reclaimed wood walls from the theatre. The wood was removed during demolition and then stored for 2 years before being put back up. While unable to salvage any of the original chairs, L’Heureux was able to track down some 1940’s vintage theatre seats from Europe that fit perfectly in the space.

With a name like CRAFT Beer Market a lot of focus has been on the vast selection of beer on tap that will be offered but General Manager, Mike Green, is quick to note that alongside the beer offering is a great food menu. Dubbed as “New North American Classic Cuisine” and described as “an elevated and sophisticated twist on traditional comfort foods” you can expect to find everything from salads, pastas, flatbreads, sandwiches and entrées such as roasted chicken and grilled salmon.

“We serve food that is fresh, locally sourced and made from scratch on a daily basis and this is very important to who we are,” says Green. “Our beer selection is what makes us different from other restaurants and supports the great things that are being done in the kitchen.”

CRAFT will have the Okanagan’s largest selection of draft beer with 100 beers from all over the world with a heavy focus on beers brewed right here in British Columbia. They also have an extensive selection of wines, spirits, cocktails and non-alcoholic options.

Kelowna is the seventh location for Calgary-based CRAFT Beer Market. Founded in 2011, CRAFT has focused its expansion on major cities across Canada but Kelowna is a special one for L’Heureux.

“I grew up spending every summer in the Okanagan and this is really my second home. I feel very fortunate to have open a business here and for my kids to be able to experience all the things I love about the area,” says L’Heureux. “The community here has really embraced us and been supportive so we are excited to open the doors and share our passion for great food and great beer with the city.”

Venue Features

  • Open architecture, high ceiling and casual vintage feel
  • Original Paramount Theatre sign and reclaimed wood walls
  • Rooftop patio overlooking Lake Okanagan with seating for 200
  • Shuffleboard courts on rooftop
  • Open concept kitchen

Beer Features

  • Okanagan’s largest selection of draft beer with 100 beers on tap
    • 60+ beers on menu are brewed in BC
  • Kelowna’s largest selection of draft beer with over 100 beer on tap
  • Central island bar with steel draft towers that connects the bar to the keg room
  • Custom built, glass enclosed keg room that holds up to 300 kegs
  • State of the art draft system

Menu Features

  • New North American Classic Cuisine
  • Locally sourced produce and meats
  • 100% Ocean Wise seafood program
  • Gluten free, lactose free and vegetarian options
  • Weekend brunch
  • Family friendly dining experience with a Half Pints (kids) menu
  • Extensive wine list and cocktail menu featuring BC wineries
  • Kombucha, soda and wine on tap

About CRAFT Beer Market:

CRAFT Beer Market, Restaurant + Bar is a premium casual restaurant with fresh local food made in house, classic music, friendly atmosphere and Canada’s largest selection of draft beer. Founded in Calgary in 2011, CRAFT has 7 locations across Canada including Vancouver, Edmonton, Toronto, Ottawa and now Kelowna.

Keep up to date on all things CRAFT by visiting them online at http://craftbeermarket.ca/kelowna where you can subscribe to their e-newsletter. Follow them on Instagram and Twitter @CRAFTKelowna or become a Facebook fan at CRAFT Beer Market Kelowna.

CRAFT Kelowna is located at 257 Bernard Avenue – 778.741.BEER (2337)

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