For Immediate Release
Wednesday, April 15th, 2020
Program to Support Team Members & Provide Meals for Kids in Need
Vancouver, B.C. – In conjunction with #TakeOutDay, CRAFT Beer Market is launching delivery and curbside pick up at select locations in the hopes of hiring back some of their team as well as providing meals to kids in need in the community.
“This has been devastating for our team, our business and all of our partners and suppliers,” says PJ L’Heureux, President and Founder of CRAFT Beer Market. “Our hopes in safely resuming business through curbside pick up and delivery is to get some of those people back working and doing what we love most.”
CRAFT has also set up a Team Member Support fund with 100% of all gift card and apparel sales going to assist Team Members in urgent need.
CRAFT is best known for its selection of over 100 beers on tap in all of its locations and, for the first time ever, guests will be able to order growlers of beer for pick up or delivery. Along with beer, they are starting out with a specialty menu featuring some of their classics alongside new menu items. Guests can look forward to new items being added weekly.
- Growlers of beer – rotating selection of local craft beer and international favourites
- Burgers, pizzas, wings & more
- Combo meals/dinner for 2
- ½ price bottles of wine
- Spirits, hard beverages (White Claw, etc.) and non-alcoholic drinks
The ripple effect of restaurants closing has been the impact on suppliers as well as community and charity partners, like Mealshare, that work closely with the industry. The charities that the Mealshare program supports have seen a dramatic increase in demand for their services.
“Lots of us are hurting right now. But if we’re hurting, that means the vulnerable families and kids that we help are surely experiencing even tougher times,” says Andrew Hall, Co-Founder Mealshare Aid Society. “It’s really important that we all keep giving where we can, as the need is greater than ever. We appreciate CRAFT for keeping this in mind.”
For a small contribution of $5, CRAFT is giving their guests the opportunity to buy meals for youth and children in need. CRAFT is matching that with another $5 and together will be able to provide 10 meals to a child in need that would have received that nutrition through breakfast or lunch programs at school, after school or weekend initiatives with their neighborhood clubs.
Charities that will benefit from this partnership include Brown Bagging for Calgary’s Kids, Food for Thought in Kelowna, Operation Come Home in Ottawa, Kidsafe in Vancouver and The Stop in Toronto. To date CRAFT has provided over 67,000 meals through their partnership with Mealshare.
“CRAFT was founded as a place for people to come together over great food and drinks and have an amazing experience,” says L’Heureux. “We know that people are craving a sense of normalcy and we hope we can provide a little bit of that through our food and beer. We look forward to getting back to the way things were as soon as safely possible.”
About CRAFT Beer Market
CRAFT Beer Market is a premium-casual restaurant with a passion for fresh local food and fresh local beer. We opened the doors to our first location in Calgary’s Beltline neighbourhood in June of 2011. Since then we have grown to 7 locations across Canada including restaurants in Vancouver, Edmonton, Ottawa, Toronto, Kelowna, and a second location in Calgary. Paramount to the concept is the incorporation of over 100 draft taps in each restaurant location, giving-way to the moniker; where everything is on tap. Over the years, we have received numerous accolades for our commitment to environmental stewardship and sustainability, as well as community involvement and charitable donations.
Filed under: Announcements (Press Releases), Food & Beer, Products & Services, Pubs & Taprooms
Tagged under: #TakeOutDay, Brown Bagging for Calgary’s Kids, Charities, CRAFT Beer Market, curbside pick up, Food & Beer Delivery, Food for Thought, gift card and apparel, Kidsafe, Mealshare, Mealshare Aid Society, Operation Come Home, Restaurants, The Stop