CRAFT Beer Market announces new competition to crown BC’s best IPA
From CRAFT Beer Market
In celebration of National IPA Day on August 1st, CRAFT Beer Market will be awarding the first ever People’s Choice award to BC’s Best IPA: 2019’s BIG HOPPA.
A notable day for the craft brewery world, or any self-proclaimed beer nerd, National IPA Day occurs annually on the first Thursday of August (this year, the 1st of the month). In honour of this often-overlooked hoppy holiday, CRAFT Beer Market will be holding a competition across all seven national locations to crown the best local India Pale Ale in each region: The BIG HOPPA. This inaugural people’s choice award is the first of its kind in Canada, giving voice to the consumer/hop-head.
The Craft Beer Movement was Built on IPAs
While the craft beer industry has seen several trends come and go, India Pale Ales have been the foundation for local breweries due to their versatility, turnaround time, and the overall demand and interest from consumers.
“The India Pale Ale section of our beer list is hands down the longest and most varied,” said National Beverage Director Nick Hugh. “Our brewery partners are producing so many great IPAs, it’s impossible for us to pick a favorite. So, we’re putting it to our guests and fellow beerlovers to make the tough choice and help us crown the best of the best.”
Nominations were made by CRAFT team members, based on personal preference and guest feedback. IPA fans looking to participate in the awards are invited to any CRAFT Beer Market location across Canada from July 30th to August 5th to sample an All-Local, All-IPA flight and vote for their top pick. Don’t think IPAs are for you? CRAFT prides themselves on having over 100 beer on tap and guarantee to have the right beer for any thirsty palate.
Reservations are recommended and can be made online, over the phone, or in-restaurant:
https://craftbeermarket.ca/vancouver/bookanevent#bookATable
604.709.2337 (BEER)
About CRAFT Beer Market
Founded in 2011, CRAFT Beer Market is a premium casual restaurant with a passion for fresh local food and fresh local beer. A leader in sustainability and community within the hospitality industry, all 7 locations across Canada are level 2-LEAF certified and are continuously active in local charitable programs. Visit https://craftbeermarket.ca for more information on upcoming events and initiatives.
Filed under: Announcements (Press Releases), Events & Festivals
Tagged under: BC’s Best IPA: 2019’s BIG HOPPA, CRAFT Beer Market, IPA, National IPA Day, People’s Choice Award
I actually have to say that nearly all the IPA’s suck now compared to 6 or 7 years ago when all the breweries were competing to make the biggest, boldest, strongest alcohol, hop-bomb-in-your-face!! And no, it’s not because my taste-buds have adjusted. I’m not a fan of these N.E. hazy-cloudy IPA’s that all taste like apple cider vinegar. I want to see a return of the West-Coast bitter, hoppy IPA’s….but that’s not going to happen anytime soon, is it? Once the competitive big-business model took over, the bean-counters that now run brewery opps decided that dialing back the hop-bomb and making more marketable-to-the-masses beers was the way to go….hence more grapefruit flavours that would invite the female demographic into the fold as well. Gee, why does all this sound familiar? Kinda like how metal bands caved into MTV with big Christmas-tree like hair-doos and wimpy power-ballads to attract a broader audience?? It’s not just IPA’s either that have become inferior. Virtually ALL beers now that I try on brewery crawls do not impress….and I do these crawls with large groups of people who also feel this way about the offerings. I can’t even remember the last time someone said: “Jeff, you’ve got to try THIS beer! It’s outstanding!!” As another friend accurately put it: “I think at some point the micro breweries all realized that they don’t have to make beer that’s 10 times better than the macro breweries. It only has to be slightly better than the macro breweries. That way, they still capture the craft beer market, but at a substantial savings.” Yeah, translation: We’re now paying premium prices for shit quality beer!