What does it take to be an industry pioneer, to build your dream?
Fighting exhaustion, financial strain and self-doubt, some of the pioneers of small and independent U.S. craft brewing relive the early days of building their dream breweries in a new craft beer documentary short titled “For the Love of Craft.”
The craft beer documentary features several well-known brewery founders: Larry Bell (Bell’s Brewery), Kevin Blodger (Union Craft Brewing), Ken Grossman (Sierra Nevada), Kim Jordan (New Belgium Brewing), and Jim Koch (Boston Beer Co.).
“Everyone told me I was crazy,” Ken Grossman says in the documentary’s teaser trailer, which you can watch at the top of this article.
“Lunatic Larry down by the railroad tracks selling beer in a bag and a box,” says Larry Bell, laughing at the memory of what people would say as he built his brewery.
Filed under: Business of Beer, History of Beer, People of Beer, Politics & Advocacy
Tagged under: Brewers Association, Charlie Papazian, Craft Beer Documentary, For the Love of Craft, independent U.S. craft brewing