Brand new style, same great Kelowna festival

From JEN ZIELINSKI for Kelowna Capital News


Hopscotch revamps its look to a more West Coast vibe for this year’s event.

After nine years, it’s time for a facelift.

The annual Hopscotch event in Kelowna is stepping away from its exhibition-style feel to more of a connoisseur tasting experience.

Adam Blotch, the Hopscotch executive director, says the event used to have an old-school corporate trade show vibe, but this year things will take a monumental turn.

“The whole brand is different, although it is still called Hopscotch, the idea now is to make this the least expensive event for a great night out,” he explains. “We have completely jazzed up the venue, we are bringing in extra long drapes, to change the aesthetics so when you walk in you’re no longer walking into the Kelowna Curling Club, you’re walking into the Hopscotch grand tasting hall.”

The lights will also be dimmed to create a warmer atmosphere and instead of a live band there will be a DJ.

Hopscotch is known for its variety with more than 100 beers and spirits to sip and savour, but this year there will be yet another unique twist.

More on this story here >>
 

  Filed under: Beer In The News, Business of Beer, Events & Festivals
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