Beer’s civil war heats up with MillerCoors slamming a craft brewer’s Keystone Light lawsuit as a ‘clever publicity stunt’

From Business Insider, by Kate Taylor

Photo credit: www.businessinsider.com

A craft brewer is slamming MillerCoors in a new lawsuit — and the beer giant is firing shots right back.

On Monday, Stone Brewing announced that it was filing a lawsuit against MillerCoors over the marketing and packaging of its Keystone Light beer.

The craft brewer’s co-founder, Greg Koch, said in a video that the light beer brand is trying to “co-op our brand and our good name.” Koch accused MillerCoors of deliberately confusing customers by making Keystone packaging look more like Stone brews. He also included a shot of himself trying Keystone Light and spitting it out.

MillerCoors swiftly responded to the allegations, pointing out that Keystone Light’s invention predates Stone Brewing by almost a decade.

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  Filed under: Business of Beer, People of Beer, Politics & Advocacy
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