Today, the team behind the BC Ale Trail initiative issued a news release which officially kicks off the marketing of a new craft beer tourism program for BC. The group hopes to significantly improve British Columbia’s ability to market itself as a beer tourism destination by providing newly fashioned content, information and resources centred around the concept of ale trails, which are paths–from short to very long–which travellers can follow in their quest to discover great beers and explore the exploding craft beer scene all over BC. At the same time, visitors can discover other amazing attractions BC has to offer.
What’s Brewing wishes Destination BC, the BC Craft Brewers Guild and all parties involved the very best success in marketing what BC has to offer.
– PRESS RELEASE –
The BC Ale Trail
Tuesday, June 21, 2016 // British Columbia, Canada
This autumn, explore British Columbia’s raw wilderness and bounty of craft beer with the BC Ale Trail — the definitive online guide to BC’s dynamic craft beer community. Explore stouts and snow-capped peaks, brown ales and beaches, or bikes and hikes that lead to a tasting room using curated Ale Trails connecting towns, breweries and nearby attractions, yielding unforgettable experiences for craft beer enthusiasts touring the province.
With support from seven of BC’s Destination Marketing Organizations (DMOs), the self-guided tours will highlight local brewery destinations and suggested sightseeing in each of the seven participating communities — Comox Valley, Kootenay Rockies, Nanaimo, Port Moody, Sunshine Coast, Victoria and Whistler.
Launching in October to coincide with BC Craft Beer Month, the BC Ale Trail will come to life with help from Joe Wiebe, author of the BC bestselling book Craft Beer Revolution: The Insider’s Guide to BC Breweries and co-founder of Victoria Beer Week, as well as several other BC craft beer champions who have contributed their expertise of the industry to produce an authentic and robust BC Ale Trail experience.
The BC Ale Trail invites beer enthusiasts to Arrive Thirsty, Leave Inspired. Join the wild at heart and explore all that British Columbia’s craft beer wilderness has to offer.
#BCAleTrail // #ExploreBC // #ExploreBCCraftBeer // @BCAleTrail // @helloBC // @BCCraftBeer