As Legalization Looms, Canadian Companies Rush To Produce Weed Drinks

From HuffPost, by Maija Kappler


A seller sells hemp beer during 4th Cannafest International Hemp Fair on November 8, 2013 in Prague, Czech Republic.

An early attempt at weed beer “tasted like rotten broccoli,” apparently.

The first time Dooma Wendschuh tried brewing cannabis into beer, it “tasted like rotten broccoli,” the co-founder of Belleville, Ont. startup Province Brands told The Guardian. But once he figured it out, the resulting “beer” — which is gluten-free and does not contain alcohol — was “dry, savoury, less sweet than a typical beer flavour,” Wendschuh told the British paper. “The beer hits you very quickly, which is not common for a marijuana edible.”

Wendschuh moved to Toronto from Miami in 2016, seeing a market opportunity in Canada’s upcoming marijuana legalization. Drinks and edible forms of weed won’t instantly become legal once provinces start selling pot in October — edibles won’t be sold until several months later, the government has said — but companies are already rushing to fulfill that future demand.

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  Filed under: Beer In The News, Beer Styles, Business of Beer, Politics & Advocacy
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