London Beer Competition

The London Beer Competition looks to set a new benchmark for award-winning beers
by assessing them for their quality, their value for their money and what they look like with their packaging and design.

F E E S C H E D U L E

£ 115 Submission (Till 20 February 2019)

J U D G I N G P A N E L
on-trade buyers off-trade buyers beer experts

S C O R E S

Gold
score 90 or over Silver score between 76-89 Bronze
score between 65-75

The London Beer Competition will judge beer in three key areas:

1. Quality
2. Value for money
3. Package and Design

To be an award winner you will need to have a top quality beer, that offers both the trade and the con- sumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.

J U D G E S

The judging will be conducted by panels of 3 or 5 and will include a mix of trade buyers and beer experts.
Every panel will include this mix, ensuring that the beer is not only judged by its quality but also its sellability.

Each panel will comprise of a minimum of one on-trade buyer, one off-trade buyer and one beer expert.

S C O R I N G S Y S T E M

London Beer Competition will be decided based on the following judging formula:
Q (Quality Score) + Value Score (V) + Package Score (P) = London Beer Competition Score.

Quality Score: will be marked out of 50 Value Score: will be marked out of 25 Package Score: will be marked out of 25
J U D G I N G P R O C E S S

All beers entered will be handled by Sensible beer Services and organized into flights for tasting. The beers will:

—Initially be tasted blind to determine its quality.
—Where appropriate they will also be assessed by variety, style, region and country.
—Judges will then be given a briefing document setting out the beer’s price and target consumer and trade channel where it wants to be sold. Only then will judges be asked to give their score for quality based on the initial blind tasting and then additional knowledge about the beer’s price and market position.
—The judges will then be handed the bottle or format for them to be able to assess, in detail, the design, label, and packaging and determine how well that matches up to, or complements the quality of the beer and its price point.
—The judges will then discuss the beer as a whole to help allocate scores in the three judging areas.

A W A R D S

Apart from Gold, Silver and Bronze, the London Beer Competition will have these other award categories:

Beer of the Year Brewery of the Year
Best Beer of the Year by Quality Best Beer of the Year by Value Best Beer of the Year by Packaging
Best In Show Beer (By Country Category)

C O M P E T I T I O N O R G A N I S E R

The London Beer Competition has been created exclusively by the Beverage Trade Network, the US drinks events, services, busi- ness and publishing group dedicated to helping drinks produc-ers and brand owners get closer to the buyers, distributors and retailers that can bring their products to market.

It is part of a new wider London drinks awards initiative that also includes The London Wine Competition and the London Spirits Competition that look to reward and high-light market driven wine and spirits brands.

Winners in the London Beer Competition will receive either a Gold, Silver or Bronze award and be supported by a strong consumer awareness campaign, particu-larly through social media channels and beer compari-son apps, to promote this new global competition.

HOW TO ENTER
Please visit our website for more information.

Key Dates
Warehouse Opens: 1 September 2018.
Registration Ends: 20 February 2019.
Warehouse Closes: 28 February 2019.
Judging: 21 & 22 March, 2019.
Winners Announced: 30 April 2019.

Fee
£115 Submission (Till 20th February 2019)