2018 London Beer Competition

The London Beer Competition looks to recognise, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. Unlike other competitions, LBC focuses on rewarding beers that are or can be commercially accepted and appreciated by the consumer, the one that consumers would really want to buy.

JUDGEMENT CRITERIA
1. Drinkability
2. Their value for money
3. What they look like

SCORING SYSTEM
Each of the London Beer Competition winners will receive either a Gold, Silver or Bronze award with separate weighted marks awarded by the judges for the beer’s quality and drinkability, value for money, and packaging and design.
The highest total possible score will be 100, which will be calculated as the sum of the Quality, Value and Package scores. The highest possible Quality score will be 50; the highest possible Value score will be 25; and the highest possible Package score will be 25.
To receive a Gold medal, an entrant must score 90 or over; to receive a Silver, a score between 76 and 89; and a Bronze, a score between 65 and 75.
Winning a Gold, Silver or Bronze medal is a clear way to demonstrate how well your product will be perceived in the marketplace.
IMPORTANT NOTE: It would be a “Closed Door Event” and your product will compete with around 3000+ competitors.

KEY DATES
Warehouse opens for samples – 1st November 2017
Registration Ends – 20th February 2018
Warehouse closes for samples – 20th February 2018
Judging – March 8-9, 2018
Winners Announced – 30 March 2018

FEE SCHEDULE
£95 from 16 November 2017 to 31 January 2018 (Get 10% Further Discount Until 10 December 2017)
£125 from 1 February 2018 to 15 February 2018
£145 from 16 February 2018 to 20 February 2018
SPECIAL FLAT SHIPPING OFFER FOR AUSTRALIA, USA AND SOUTH AFRICA – 50£ per entry
Suppliers of the above country can take advantage of our flat rate shipping program. Our price includes all charges from arrival to our nominated depot through to delivered duty paid to the London Beer Competition.
Just send your beers to your nearest depot in your country and leave the rest to us.
Deadline for samples to arrive at the Depot – 30th December, 2017
Visit http://londonbeercompetition.com in order to know more about the process, our prestige judges or any other information. You can also email your interest on moc.noititepmocreebnodnolobfsctd@yllas or give us a call on +44 (0) 330 097 0138 and our executive will call you back within 24 hours.