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Mathieu Poirier

Matt Poirier is a homebrewer, beer reviewer, and the craft beer columnist
for Monday Magazine in Victoria. Read more of his
thoughts at

This reporter/contributor can be reached by the following means:

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Why Brewing Awards Matter

By Mathieu Poirier
Watch a brewer that just won an award and you’ll see nothing but happiness and excitement. Those honours can make difference between living hand-to-mouth and growing one’s brand exponentially. But not everybody shares their joy. That gets me thinking: it’s time I addressed the elephant in the room when it comes to awards events.  
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