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Jeremiah Thunderfoot

Jeremiah Thunderfoot writes about the business of beer for What's Brewing.


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Did 2020 Impact BC Brewery Growth?

By Jeremiah Thunderfoot
Did COVID kill craft beer’s momentum? Is this wave of the craft beer revolution over? The returns are in: 2020 could have been a lot worse. With the opening of La Cerveceria Astilleros, BC avoids recording the first year since 2013 with fewer than 20 brewery openings. Find out how that fits into the big picture of the #BCCraftBeer revolution in this special look at 2020.
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Beer League Part II: the new wave of craft-centric sports bars

By Jeremiah Thunderfoot
In Part I of Beer League, we discussed how Vancouver’s Alibi Room famously rejected sports bar culture by refusing to bring (working) televisions into the bar. They weren’t alone; try walking the Yeast Van circuit (OK, yes, you can use your bicycle) and look hard for a flat panel TV. Sorry, no Nascar for you.
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Beer League Part I: pro sports marketing meets craft beer culture

By Jeremiah Thunderfoot
Everybody knows that beer is married to sports. The historic correlation between the two is obvious; sponsorship of about every pro sports team in the Western world by giant beer companies is a given. Depending on your age, you’ve seen decades of marketing featuring ex-jocks who will gladly tell you the right beer Tastes Great and/or is Less Filling.
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Craft Beer is Big Business now

By Jeremiah Thunderfoot
A recent trip to Portland furnished a perfect opportunity to observe the tectonic collisions caused by the slow evolution of the craft brewing industry into a credible form of competition with "Big Barley".
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Craft Brewing is an Ethos

By Jeremiah Thunderfoot
Craft Brewery status has its privileges. The Oregon Brewers Festival, got itself into a pickle this summer by attempting to curate the list of 'craft breweries' presenting at their annual event, which has attendance of up to 85,000 over five days.
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