Author: Jeremiah Thunderfoot

Jeremiah Thunderfoot writes about the business of beer for What's Brewing.
Did 2020 Impact BC Brewery Growth?
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Did 2020 Impact BC Brewery Growth?

Did COVID kill craft beer’s momentum? Is this wave of the craft beer revolution over? The returns are in: 2020 could have been a lot worse.

With the opening of La Cerveceria Astilleros, BC avoids recording the first year since 2013 with fewer than 20 brewery openings. Find out how that fits into the big picture of the #BCCraftBeer revolution in this special look at 2020.

Beer League Part II: the new wave of craft-centric sports bars
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Beer League Part II: the new wave of craft-centric sports bars

In Part I of Beer League, we discussed how Vancouver’s Alibi Room famously rejected sports bar culture by refusing to bring (working) televisions into the bar. They weren’t alone; try walking the Yeast Van circuit (OK, yes, you can use your bicycle) and look hard for a flat panel TV. Sorry, no Nascar for you.

Beer League Part I: pro sports marketing meets craft beer culture
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Beer League Part I: pro sports marketing meets craft beer culture

Everybody knows that beer is married to sports. The historic correlation between the two is obvious; sponsorship of about every pro sports team in the Western world by giant beer companies is a given. Depending on your age, you’ve seen decades of marketing featuring ex-jocks who will gladly tell you the right beer Tastes Great and/or is Less Filling.

That's All There Was!

That's All There Was!